Questions, answered
Getting started
What is Elf Watch?
Christmas magic for families with an Elf. There are three parts: the free Elf Tracker, calls from your Elf, and videos of your own Elf visiting your home, made in the Elf Watch app.
When does everything open?
The Elf Tracker is open from 1st November. Calls from your Elf are on sale from 6th November. Elf videos can be made in the Elf Watch app from 16th November.
How much does it cost?
The Elf Tracker is free. Calls from your Elf are £2.99 a call. Both calls for one child £4.99. Video packs start at £4.99 for 3 videos, or £3.99 until the end of 16th November. You always see the price before you pay.
The Elf Tracker
What is the Elf Tracker?
The Elf Tracker is free. Elf HQ’s secret cameras spot your child’s Elf at the North Pole up to five times in November. Set up your Elf on the Elf Tracker and you will see each sighting there. Each sighting is footage from the Elf HQ cameras of your own Elf getting ready to come to your home. It works with the Elf your child already knows. Join later in November and you still get up to five: the earlier sightings wait for you to watch. You can join until 30th November.
Do I need to pay or download anything?
No. The Elf Tracker is free, works in your phone’s browser and only needs your email address.
Calls from your Elf
What is a call from your Elf?
Your child’s own Elf phones them by name, with a message all about them. There are two calls: the call before your Elf leaves the North Pole, made before your Elf sets off on 30th November, and the farewell call, after Christmas.
Turn your sound up.
How much is a call?
£2.99 a call. Both calls for one child £4.99. Your Elf calls one child at a time, so each child has their own call. These are the prices in pounds; in other currencies you see the price before you pay. There is no subscription. The call before your Elf leaves the North Pole can be ordered until 6pm on 30th November, the farewell call until 31st December.
How do I get a free Elf video?
Get both calls on the Elf Tracker and each child with both calls gets a free video of their Elf in your home on 1st December. A single call does not include a free video. Both calls can be ordered together until 6pm on 30th November.
How does a call work?
Choose the call on the Elf Tracker and pay. Then tell your Elf a little about your child, which takes two minutes. Your Elf makes the call, usually in under a minute, and we email you when it is ready. You can listen first on your own, or open it on another phone with a QR code. Turn your sound up, hand the phone over, and your child presses Answer. For the farewell call, from 24th December you tell your Elf about your Christmas and choose when it rings. If you don’t, your Elf rings with a lovely general thank-you on 31st December.
Is it really the Elf talking?
The Elf’s voice is made by computer (AI), from the words we write for your Elf and the details you give us. We keep those details until 1st January 2027, so we can fix your call if anything goes wrong, then we delete them. The call stays on your Elf Tracker until 31st January, and you can save it to your phone to keep.
Elf videos
What are Elf videos?
Short videos of your child’s own Elf visiting your home, made by computer (AI) from your photos, in the Elf Watch app.
How do I buy a video pack?
Video packs are on sale at elf.watch/packs. Then sign in to the Elf Watch app with the same email. Each video in your pack makes one film. Packs start at £4.99 for 3 videos, or £3.99 until the end of 16th November.
Invite your friends
How do I get a free call by inviting friends?
Invite 3 friends and get a free Elf call. When 3 of them start the Elf Tracker with your link, your child gets a free call from their Elf. A friend counts when they sign up with their own email and set up their Elf. Once per family. Not transferable, no cash alternative. Not available in Switzerland.
Your account and privacy
How do I sign in?
Tap Sign in at the top of any page, then type your email and password. No password yet? Tap “Forgot your password? Email me a code”. New here? Create a free account: the Elf Tracker is free.
What do you do with my photos and details?
We use your photos and details only to run Elf Watch for you, and we never sell them. Our privacy notice explains it all. Your Elf and room photos are used to make your videos. The company that makes them for us (Alibaba Cloud) never receives reaction clips, and its copies of the finished pictures and videos expire after 24 hours. You can ask for a copy of your data, correct it, or remove specific items at any time.
How do I delete my account?
On the Elf Tracker, tap the person button at the top, then choose “Delete my account”. Or email hq@elf.watch from the address on your account, and we will delete it within 30 days. It cannot be undone, so save anything you want to keep first. Deleting removes your account, Elves, children’s names, Elf photos and videos, and reaction clips. We keep only the basic record of a purchase that tax law requires.
About Elf Watch
I already have the Elf Watch app. Does it still work?
Yes. You can keep using the app. Video packs from this website work there too from 16th November, with the same email. To delete an app account, open Settings, then Account, then Delete account in the app.
What about the doll and cameras?
The Elf Watch doll and Night Watch cameras go on sale for Christmas 2026 in a small first run. Join the waiting list on the shop to hear first.
How do I contact you?
Email hq@elf.watch. A real person will reply.
Who makes Elf Watch?
Elf Watch is made by Dubois Group Ltd, a company registered in England and Wales (company number 16649416).
Dubois Group Ltd
Company No. 16649416 · Registered in England and Wales
hq@elf.watch