Your account

Delete your Elf Watch account

You can delete your Elf Watch account yourself at any time: sign in at elf.watch/tracker, open Account settings on your tracker page and choose Delete my account. Or email hq@elf.watch and we will do it for you. It is free, and you do not need anyone's permission.

Delete your Elf Tracker account

1. Sign in at elf.watch/tracker with your email address.
2. Open Account settings on your tracker page.
3. Choose Delete my account, then confirm.

It happens straight away. It deletes your calls from your Elf and your Elves, photos and videos too, so save anything you want to keep first.

Or ask us to delete it

Email hq@elf.watch from the email address on your account, with the subject "Delete my account". So we can be sure it is really you, please send it from that same address. We will delete your account and email you to confirm, within 30 days and usually much sooner.

The Elf Watch app

If you use the Elf Watch app on iPhone or Android, you can delete that account in the app:

1. Open the Elf Watch app.
2. Go to Settings, then Account.
3. Tap Delete account, then confirm.

What gets deleted

When your account is deleted, we remove:

• your account and sign-in details;
• your Elves, your children's first names and your town;
• your sightings and highlights on the Elf Tracker;
• your calls from your Elf;
• your Elf photos, Elf videos and reaction clips;
• in the app: the videos made for you, any reaction recordings and your purchase history in the app.

This cannot be undone. Once deleted, your videos, calls and reaction clips are gone and we cannot get them back. If there are any you want to keep, save them to your phone before you delete your account.

What we may keep, and why

After deletion we only keep the minimum the law requires us to. In practice that means a basic record of a purchase where we are legally obliged to hold it for tax and accounting (for example, that a transaction happened and its amount). These records are kept separately, are not used to contact you, and are deleted once the legal retention period ends.

Just want to remove some of your data?

You do not have to delete your whole account to exercise your data rights. Under UK GDPR you can also ask us to give you a copy of your data, correct it, or remove specific items. See our privacy notice for the full list of rights and how to use them, or email hq@elf.watch.