Your account

Delete your Elf Watch account

This page explains how to permanently delete your Elf Watch account and everything stored in it. You can do it yourself in the app, or ask us to do it for you. Either way it is free, and you do not need anyone's permission.

Option 1 — delete it yourself in the app

This is the quickest way and it happens straight away.

1. Open the Elf Watch app.
2. Go to Settings, then Account.
3. Tap Delete account.
4. Confirm. Your account and its contents are removed.

Option 2 — ask us to delete it

If you would rather we handled it, email support@elf.watch from the email address on your account, with the subject "Delete my account". So we can be sure it is really you, please send it from that same address.

We will delete your account and email you to confirm, within 30 days and usually much sooner.

What gets deleted

When your account is deleted, we remove:

• Your account and sign-in details;
• The photo of your elf and any photos you took for a scene;
• The videos Elf Watch generated for you;
• Any reaction recordings saved in your account;
• Your purchase history within the app.

This cannot be undone. Once deleted, your videos and reaction recordings are gone and we cannot get them back. If there are any you want to keep, save them to your phone before you delete your account.

What we may keep, and why

After deletion we only keep the minimum the law requires us to. In practice that means a basic record of a purchase where we are legally obliged to hold it for tax and accounting (for example, that a transaction happened and its amount). These records are kept separately, are not used to contact you, and are deleted once the legal retention period ends.

Just want to remove some of your data?

You do not have to delete your whole account to exercise your data rights. Under UK GDPR you can also ask us to give you a copy of your data, correct it, or remove specific items. See our privacy notice for the full list of rights and how to use them, or email support@elf.watch.