Your first video is free if you download the app before 1 December 2026.
Guess who's back.
He's sneaking round your house again this year, while the children are fast asleep. Elf Watch turns a photo of your own room into the footage that proves it. Your elf, your carpet, your Christmas tree. Ready for them in the morning.
It takes about a minute.
You photograph your elf a single time. After that it's one prompt a night, and the app tells you exactly where to point the camera.
Take a photograph of your child's elf
Photograph your child's elf. You only ever do this once. It stays your elf, not a stock one.
Pick tonight's mischief
Choose the scene first. Raid the sweets, hunt for candy canes, choose from 50 prompts.
It tells you where to shoot
Each scene guides you: which room, what angle, how far back and which props to leave out so their elf is still there in the morning.
Here's your video
Caught on camera in your own room in your house. Set the reveal for the morning and wait to see your little one's face light up.
The video is half of it. Their face is the rest.
The moment you've been waiting for is the one you're always too busy to film. Elf Watch films it for you.
Schedule the reveal
Set the exact moment the video appears: breakfast, bedtime, the second they come downstairs.
Record their reaction
Flip one switch and the app records their face while they watch. You get to just watch them.
Keep it forever
Every reaction is saved for each child, year after year. The bit you'll still be watching in ten years.
2.9Mviews on one reel
Nine million views last December.
Every night through December, a new elf caught in the act, in real houses, by real parents. It's the best place to see what Elf Watch actually makes before the app reopens.
Follow the mischiefThree boxes. Very limited.
A magical tradition for the whole family. Pick the kit that suits your house: the elf, the cameras that watch him, or both. Every box comes with 12 videos, and stock is very limited this year.
Poseable Elf Doll
Elf only · no cameraJust meet Elfie. Poseable, premium, and made for magical moments. Comes with 12 videos to bring him to life.
Dual Camera Pack
2 cameras · HD monitoringTwo Night Watch cameras with HD video, so you can cover the tree and the stairs. For houses where the mischief moves around. Includes 12 videos.
Caught on Camera Kit
Elf doll + night watch cameraEverything in one box. Poseable Elfie plus the Night Watch camera that catches him while the house sleeps. Includes 12 videos.
Join the waiting list to buy
Stock is very limited this year. The first run is small and we expect it to go. The waiting list gets first refusal, and first pick, before we open to everyone.
Investors
Investors.
Elf Watch is built by DuBois Group Ltd. Our investor materials, the deck, financials, cap table and press pack, are shared individually with qualifying investors rather than published here.
Tell us who you are and we'll review your request. If it's a fit, we'll send you access directly.
Elf Watch and DuBois Group Ltd do not publish investment terms on this page. Nothing here is an offer, invitation or inducement to invest, and no financial promotion is made or intended. Materials are made available only to persons who qualify under the relevant exemptions, for example certified high net worth or self-certified sophisticated investors, or investment professionals.